Audience Analysis
Audience Analysis is a research tool driven by artificial intelligence. It allows users to create virtual groups of people that represent a specific market. These groups are made up of fictional characters. Users can ask questions about product concepts, pricing strategies, and possible objections. Then they can look at the responses generated by the AI to find patterns and form hypotheses. The tool is meant to be a cost-effective initial step before conducting real interviews with customers or committing to product development. All users have access to public research examples and guided templates for product validation, pricing research, and exploring different types of people. New accounts get 750 free credits without needing to make a payment.