Blok

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Blok is an AI-driven product simulator designed to accelerate product decision-making by forecasting user reactions to proposed changes before they are implemented. Unlike traditional A/B testing, which involves exposing actual users to different versions and waiting weeks for results, Blok employs artificial intelligence to develop digital agents based on real user data and behavioral science. This simulates how various user types would interact with product modifications. Product managers, UX researchers, and growth teams can experiment with several versions within hours instead of weeks, compare results across different user personas, and prioritize impactful changes without the risk of negative experiences for real users. The AI models diverse behavioral patterns to deliver detailed insights into how different user segments might react to changes, enabling teams to enhance conversion rates, refine user experiences, and make data-driven decisions with considerably less time and risk.
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